Each student is required to submit a final project – a Corporate Entrepreneurship Case Study. The purpose of this project is for the student to analyze the innovations, developments, alliances and acquisitions of a large public corporation (selected from S&P 500 or NASDAQ 100). The case study should be 10-12 pages in length and should address a minimum of the following topics:
Brief corporate history, milestones, revenue history, industry analysis, competitors, etc..
Product categories, innovation types, new product introductions, etc..
Corporate licensing and alliances
Merger and acquisition history, performance, outcomes and experience.
Evaluation of companies innovation structure and future performance potential

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