Please read the PPT I uploaded before writing.
Writing Requirement:
My choice is the American auto industry. You will analyze the industry based on the following items:
o Internal Rivalry within the industry
o Potential Entrants into the industry
o Suppliers’ Market Power
o Buyers’ Market Power
o Substitutes and Complements
The format of the research paper is consultant’s report. All reference must be cited. An executive summary must be included in the paper.
Please mainly cite the two textbooks I uploaded, you can also cite online materials.

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