Compare and contrast the marketing mix and marketing strategy for your favorite brand (Sephora)from Written Assignment #1 and two competitors of your choosing. (Macy’s and Ulta)
Criterion 1
Completion of Marketing Strategy, addresses 2 primary questions 1) Who and 2) How.
Analysis of Value Proposition, Target Markets defined, Differentiation and Positioning.
Criterion 2
Marketing Mix: Product, Price, Place and Promotion detailed analysis
Criterion 3
Includes citations of course readings, class concepts, textbook readings and external resources to demonstrate research capabilities.
Criterion 4
Writing mechanics [spelling, grammar; paper structure and style]

Leave a Reply

Your email address will not be published.