Scenario:
You are the accountant for a small cancer
charity and have been asked by the trustees of the charity to develop a
Balanced Scorecard for them to view monthly.
The charity provides advice and support to
those affected by cancer; provides care for cancer sufferers and helps to fund
cancer research.
You should provide an appropriate number of
measures under each of the perspectives to allow the charity trustees to be
able to evaluate on a monthly basis how well the charity is meeting its
objectives and justify the use of these measures.
Guidance:
CREATE A BALANCED SCORECARD WITH 4 PERSPECTIVE AND 20 MEASURE/KPI’s (5 EACH)
You should take as your example the cancer
charity The Big C. The Big C website. You can assume
that the objectives and activities of your charity are the same as The Big C.
DO NOT CONTACT THE BIG C!!
You are not expected to explain the purpose of
a Balanced Scorecard or describe its constituent parts. There are not any marks
for doing that. This is not an essay about the Balanced Scorecard, it is an
exercise in constructing a Balanced Scorecard appropriate for a specific
organisation.
You must include a copy of the Balanced
Scorecard that you would present to the trustees.
You are not expected to do any calculations,
but you may include numbers (which you can make up) if it helps you to explain
one of your proposed measures.
You are expected to ensure that the measures
are appropriate to the organisation and to explain how the measure will be
useful.
You are expected to reference your work
appropriately. Several relevant journal articles have been provided.
I would expect your work to be between 1,500
and 2,200 words approximately. That’s essentially around 100 words explaining
and justifying each of your twenty measures.

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