Compare and contrast the marketing mix and marketing strategy for your favorite brand (Apple) from Written Assignment #1 and two competitors of your choosing.
Once you have completed your analysis, you will continue with select a scoring method and total the scores and select a brand best poised for long-term success.
Write a brief essay (~1-2 pages maximum) discussing the scoring
method selected, and the outcome which led to your final brand
selection with the 1st, 2nd, 3rd place rankings.
Feel free to use visuals in your essay. You are not limited to have 100% text.
You will be assessed on the following criteria:
Essay is a brief explanation of the following:
scoring method selected
how scoring had been applied to each element in the comparison table
brand selection; best poised for long-term growth and success (1st, 2nd, 3rd place).
Visuals may be used

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