Write a brief essay (~1-2 pages maximum) discussing the scoring
method selected, and the outcome which led to your final brand
selection with the 1st, 2nd, 3rd place rankings.
Feel free to use visuals in your essay. You are not limited to have 100% text.
You will be assessed on the following criteria:
Essay is a brief explanation of the following:
scoring method selected
how scoring had been applied to each element in the comparison table
brand selection; best poised for long-term growth and success (1st, 2nd, 3rd place).
Visuals may be used
Essay within 2 page requirement
Explanation of the key elements required for the essay
1. description of scoring method selected and why it was selected
2. explanation regarding how the scoring had been applied to each
element in the comparison table
3. clear selection of 1st, 2nd, 3rd place brands
Use of visuals
use of visuals added to bring clarity to the scoring method selected;
visuals do not take up a full page

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